Get your virtual race suit on with Alpine Esports at the British Motor Show

At the British Motor Show we love anything and everything motorsport related, so we are VERY excited to be partnering with Alpine F1 to create the Alpine Esports Zone, giving you the chance to try your hand at virtual racing.

Situated on the mezzanine level of Hall 5, the Alpine Esports Zone will play host to multiple virtual reality racing simulators giving visitors the (virtual) chance to become the next Lewis Hamilton or
Dennis Schoniger ( the current Alpine Esports Series Champion).

Founded in 2021, Alpine Esports is designed to bridge the gap between reality and the virtual world. Born from a passion for racing, the aim of the programme is to take part in as many major virtual racing competitions as possible while maintaining the exclusivity and dedication of Alpine Racing. With a training centre and a cutting-edge race simulation room, Alpine Esports and its partners are working on and developing a wide range of race simulation talents in order to enhance the Alpine brand in the digital world. Alpine’s commitment to electronic sports goes hand in hand with a commitment for the future. It is developing both on and off the track.

For your chance to experience the nerves of sitting at the grid waiting for the green light and the thrill of the open track all using the latest cutting edge VR racing tech make sure you head to Hall 5 and get behind the wheel for the ultimate virtual racing experience.