The British Motor Show – and why it’s THE automotive event of 2021
- The British Motor Show is gearing up to be the biggest, brightest and most brilliant automotive event of 2021
- Over 20 of the UK’s best-known automotive brands in attendance
- More than 50 supercars and live driving experiences
- Takes place on August 19-22, 2021 – the first major automotive event after full lockdown easing
- Thousands of advance tickets already sold
- Commitment to industry commended by exhibitors
- More action, more content – and even more cars!
- Tickets cost just £18.50, or £37 for a family
With the UK government reconfirming ‘Freedom Day’ as July 17th, the British Motor Show – sponsored by Cinch – is all systems go to become the first major motor show of 2021 to go ahead with no Covid-19 restrictions.
And that’s just another reason why the action-packed return of a British Motor Show on the international stage is major news for the automotive industry, as well as promising an fun-filled day out at a truly affordable price for the British public, who are desperate to enjoy summer holiday fun.
The UK’s most hotly anticipated automotive event will be a not-to-be-missed extravaganza for car fans and families looking for a great value summer event. It’ll be packed with interactive car-themed experiences, from the latest electric models to some tantalising classics, with a level of live, interactive experiences never before seen at a previous British Motor Show.
More than 20 of the top car brands on sale in the UK will be represented at the show, among them the latest EVs and hybrids. But it’s not only new cars that will be a feature, with over 50 supercars there on each day and a classic car area featuring over 25 owners clubs.
“With Britain fired up for a return to normality, families, petrolheads and business leaders can’t wait for the opportunity to go out and enjoy themselves,” said British Motor Show CEO Andy Entwistle. “People have been desperate for a great day out for over a year and we’re absolutely committed to giving them one, with a motor show that reinvents the car show concept and will also give automotive companies an unmissable chance to reengage with the public after the toughest of times.
“The message from us is clear and simple – the show will go on, and it will be the best and most fun-packed car show of the year, offering a great value day out for car fans of all ages.”
Set to take place at Farnborough International from August 19-22, no other Motor Show has ever delivered such a variety of content, celebrity guests and live action, nor has it had such a focus on supporting our incredible automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most.
“Even through these toughest of times, we’ve really got behind and supported our exhibitors,” said Andy Entwistle. “Rather than sit it out and wait, we’ve invented the Pop-Up Motor Show concept, which has seen thousands of advanced ticket sales for the main event and has given our existing exhibitors and partners exposure when other exhibition companies had given up.”
The Show has also announced a major partnership with cinch, The UK’s fastest-growing online used car marketplace, which will run for the next five years
As well as a tantalising display of new cars, when the show opens its doors in August it will feature the Select Electric Motor Show, an action packed Live Arena, a Live Stage, motoring celebrities, a robot making competition, Retro-Electric Live, a Supercar Paddock, classic cars, the IMI Technology Theatre, test drives, a kidz zone and a dedicated marketplace area full of petrolhead gift ideas. On Thursday 19th August, it will also play host to the National Automotive Industry Day, which is tailored towards industry leaders getting to grips with a post-Covid future and helping develop careers in one of the UK’s most dynamic and valuable business sectors.
Three Exciting driving experiences have been confirmed, including The Caterham Experience, The Paul Swift Stunt Driving Experience and Under 17 Driving Lessons
The Caterham Experience, sponsored by Avon Tyres will offer consumers the chance to take a passenger ride in a Caterham, the Drift Taxi Experience will offer visitors the chance to experience the awesome handling and power of the latest Caterhams while being driven around a slalom course in one of our 3 out door arenas. Caterham will also be bringing along driving simulators, creating a showroom and offering test drives in their latest cars
The Paul Swift Stunt Driving Experience will let visitors experience all the tricks seen in the movies as an actual passenger. This adrenaline filled experience is from the team that will be delivering our amazing stunt shows in the Cazoo Live Arena. Paul and his team of professional stunt drivers will strap visitors in for passenger rides that they will never forget, while they perform stunts such as parallel parking, J turns and drifting, including an unforgettable lap of the slalom course. There are only a limited number of experiences available and are sure to sell out quickly.
The third driving experience to be announced, in partnership with The Big Learner Relay, are our Under 17 Driving lessons. Visitors will be able to get their youngsters behind the wheel for a 20 minute driving experiences in a manual car fitted with dual controls and with a fully qualified driving instructor. Children will practice steering, reversing parking and even a bit of slalom.
The Show will also feature the Automotive Careers Expo, which will run throughout the event and support the automotive sector and its employees as the Covid-19 Pandemic comes to an end.
Andy Entwistle added: “With thousands of tickets sold already and the amazing support we’ve seen from the car industry, our exhibitors, the public, the venue and our partners, we are committed to making the British Motor Show 2021 the best automotive event of the year not just in 2021, but in many years to come.”
Get your tickets to the show here.