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The Driven Women campaign is aimed at addressing the perception of the automotive industry and cherished car ownership as a purely male domain, celebrating the women already involved and encouraging more to get involved.

As well as a dedicated area in Hall 2 staffed by female experts from throughout the industry to help answer visitors questions about car buying, cherished car ownership, motorsports or working in the industry, the Driven Women campaign will also included a display in the owners club zone which exclusively featured cherished vehicles owned, driven and modified by women. From Max Power era cars, classic coupes and kit cars, to the latest supercars, the display highlighted some of the most amazing cars in the country.

We'll also featured a panel session on The eBay Stage each day with some of the most talented and inspirational women in automotive, where they shared experiences, encouraged more women to get involved and answered questions from the crowd.

Our Driven Women Included
Sarah Crabtree

Many people may recognise Sarah from the TV series Bangers & Cash. But to think Sarah is a reality TV star is to do her an injustice.

Sarah is a business women with many years experience in the automotive industry and is now part of the team behind Evoke Classics.

Sarah is also an advocate of unloved classics and ambassador of the Classic Car Loan Project

Vicki Butler Henderson

Racing from the age of 12, Vicki’s passion for four wheels is the foundation of her career. She is a presenter for ‘Fifth Gear’ and ITV4’s classic car show, ‘The Car Years’. Her You Tube channel, ‘The CAR Girl' sees her review cars on and off the track.

Vicki was a BBC Top Gear presenter for five years, and has been a Road Tester for Auto Express and What Car? magazines, as well contributing to The Sunday Times and Saturday Telegraph.

Vicki started racing 100cc karts against the likes of David Coulthard Dario Franchitti when she was 12, and still races today – from supercars to Citroen 2CVs. She’s also a former racing instructor at Silverstone and has taught hundreds of petrol heads and celebrities over the years.

Vicki owns a Ducati Monster 750 and says . “I’m very fast in a straight line…”

Jade Price

Grease-stained hands and a love for the open road surrounded by engines – that's how Jade describes her life. A female mechanic and MOT tester who's breaking down barriers in a male-dominated industry and despite her young age, she already has years of hands-on experience under her belt aiming to become a trusted name in her local community, keeping cars running smoothly and safely.

Jade doesn't just fix cars, she is also an amazing car content creator, using her platform to share automotive tips, her passion for cars and aiming to inspire the next generation of female mechanics. Jade wants to change the automotive world, the stigma and assumptions around it.

George Thurman

George is a pioneer in making the world of electric vehicles more accessible and appealing to women. As the co-founder of Women Drive Electric, she has built a vibrant community of over 3,000 ladies supporting each other's journeys into EV ownership.

With a warm personality and varied automotive expertise, George acts as a trusted guide, empowering women to confidently navigate the EV landscape. She understands the unique concerns ladies have, from safety to practicality, and provides tailored advice that resonates.  

George's passion lies in giving women a voice that is heard by manufacturers. Her work has also been recognised in The GreenFleet top 100 most influential women and as a top woman in EV for customer service.

Belinda Wednesday

Belle is the hands on co-owner of Classiccoachworks.org a small family business that rebodies modern vehicles to gift them the aesthetic charm of 60’s supercars but with modern driveability.

We also develop and produce GRP solutions for our cars and others. Belle is at her happiest when head to toe in workshop sprinkles and grime, She says,  "I’ll never have nails or clean hands but, I’m the happiest and healthiest i’ve ever been and I want to show other ladies/newbies and disabled that if I can do it so can you".

Belle credits cars with giving her freedom at the ripe old age of 33, when she passed her test after years of medical misadventures, wheelchairs, pain and frustration. They became her legs, they bettered her health and now they are her life.

Eliza Seville

After gaining her qualifications at The National College for Motorsport, Eliza started her career as a motorsport mechanic running an Aston Martin GTE Vantage in European Le Mans series at 18 years old.

She gained further experience in historic F1, Le Mans prototypes, GT and single seaters before taking the No.1 Mechanic and test role at Roborace building their autonomous electric LMP3 cars and taking her ARDS. She entered the 2021 Formula Woman competition got to the Top 10 women out of over 800 international entrants. In 2022 she become the 2022 Formula Woman Champion. For the 2023 season she raced in the Mazda Supercup championship and this year she is competing in the MG Cup championship and is now an engine assembly technician at  Red Bull F1 Powertrains.

Liona Theobald

Liona Theobald is an 18 year old female racing driver from Fleet, Hampshire, she started racing when she was 15 in Ginetta Juniors and is now competing in the Ginetta GT Cup Championship where she has finished on the podium twice already and was voted driver of the day at Snetterton.

She started her journey in cars with the Under 17 Car Club and Farnborough District Motor Club when she was 14 before starting circuit racing! Her goal is to race at Le Mans 24hr

She is currently studying with the Motorsport UK Academy at Loughborough finishing her two year programme and working as a coach helping other people progress both on and off track!

Jenny Baker-Carr

Jenny's interest in vehicles started when she was about seven. But only took up car racing after her husband Robert died from cancer in 1999, running his historic F3 single seater. However, her involvement with motorsport came from being a member of the Red Cross in the 70s, attending trial bike races at off-road circuit.

Prior to driving cars, she rode motorcycles for several years in the late 70s and from 2001 raced a 1969 F3 Tecno in the UK and Europe for seven years, driving her race transporter to all her races, coming third in class at Spa, in heavy rain.  She also drag raced a 1971 Plymouth Road Runner.

A true car fan, her road cars have included BMWs, Mercedes, Porsches and she has owned her black 2007 Ferrari F430 Spider since early 2019.

Keron Hurlstone

Keron has worked in the Automotive Industry for 26 years for household brands such as RAC, and Glasses Guide plus Warranty companies and finance suppliers.

Keron is now a Divisional Director for one of the fastest growing automotive auction companies in the UK, G3 Remarketing and is a huge advocate for Women in Automotive

Tania Russell

Women in Wheels is a dynamic and exclusive UK only all-female luxury car club. Dedicated to providing a unique platform for business women and automotive enthusiasts, the club curates exclusive experiences, networking opportunities, and events that celebrate the intersection of luxury, business, and automotive lifestyle.

Women in Wheels is an empowering community that fosters confidence, cultivates connections, and celebrates the passion for luxury cars among women. Through events, track days, and unique experiences, Women in Wheels is championing the narrative of inclusivity, and diversity, reflecting the evolving landscape of the automotive world, offering a supportive and progressive environment where women can confidently express their love for cars and driving.

Georgia Fox

Georgia has worked in the world of photography and video for the automotive and other industries for 40 years.  She worked her way up through the ranks gaining experience of every aspect of the industry. She is now the owner of Sims Images. Overseeing all aspects of the business from brief creation, location and shoot management to photography, video and still shoot production. Georgia is 100% hands on and at Sims Images, oversees everything, or does it herself!

Georgia is passionate about the work of the automotive charity WOMAC (Women On the Move Against Cancer). She became a Patron in 1989, joined the Committee in 2015 and has been the Chair since 2017.

Michelle Breffitt

Michelle is a veteran of the automotive industry. As a key member of the leadership team at a large multi-franchise dealer group, she championed a customer-centric and digitally-focused car buying experience.

Michelle is a passionate advocate for diversity, equity, and inclusion and a regular EV topic panellist and Automotive industry keynote speaker, she also holds a Director position at Car Cosmetics Accident Repairs in Derby and co-founded Women Drive Electric.

Women Drive Electric celebrates the knowledge of female EV drivers, amplifies the voices of women creating car content and highlights the expertise of women working in the industry