FOR IMMEDIATE RELEASE

The British Motor Show 2025: The Search for the Best New Automotive Tech Returns!

[London, UK] – [5 February 2025] – The British Motor Show is once again putting innovation in the fast lane as it brings back Drivers Den for 2025, offering start-ups and small businesses the chance to showcase their cutting-edge automotive technology to industry leaders, motoring enthusiasts, and the media.

Following its highly successful debut in 2023, Drivers Den has become a highlight of the show, earning a prime spot on the Live Stage in Hall 1 last year.

Designed to champion emerging automotive innovations, the live stage sessions provide an unrivaled platform for up-and-coming businesses to pitch their products directly to key decision-makers and consumers.

Over the course of three action-packed days, three companies per day will step into the spotlight, delivering a five-minute pitch on their latest product or service to an expert panel of automotive professionals, dealer group leaders, and influential members of the motoring press. Each pitch will be followed by a rapid-fire Q&A session, giving industry insiders and the audience the chance to probe deeper and assess which innovation has the most potential.

The competition heats up throughout the event, culminating in a thrilling finale. The winners from Friday and Saturday will battle it out on Sunday, with the audience ultimately deciding who will be crowned the 2025 Drivers Den Champion.

With applications now open, the British Motor Show is calling on ambitious automotive start-ups, tech pioneers, and entrepreneurs with game-changing ideas to take part in this high-profile opportunity. If you have a product that could revolutionize the driving experience or transform the automotive industry, now is your chance to showcase it to the people who matter most.

For more information or to apply, contact exhibit@thebritishmotorshow.live.

ENDS

‍

Contacts:

Show Website              www.thebritishmotorshow.live

Press office                  Press@thebritishmotorshow.live

‍