Bridgestone, in partnership with Kwik Fit, to grip the crowds at The British Motor Show 2023

• The British Motor Show announces Bridgestone, in partnership with Kwik Fit, returns as show partner for the second successive year and will again be exclusive partner sponsor of the Motorsport and Modified Hall and Arena.
• The incredibly popular Bridgestone and Kwik Fit stand will return to the Bridgestone Motorsport Hall in partnership with Kwik Fit. 
• The announcement arrives as Bridgestone unveils its new Turanza 6 touring tyre.

The British Motor Show is delighted to welcome back Bridgestone in partnership with Kwik Fit, for the showpiece event at Farnborough International, 17-20 August 2023. The show will be Bridgestone and Kwik Fits biggest and most memorable presence of 2023, showcasing its premium products to the 70,000 British Motor Show attendees. 

As in 2022, Bridgestone will be teaming up with retail partner, Kwik Fit to make its mark at the UK’s fastest-growing car show, again as exclusive partner sponsor of the Motorsport and Modified Hall and Arena. The hall will be known as the Bridgestone Motorsport Hall in partnership with Kwik Fit, and alongside it will be The Bridgestone Arena in partnership with Kwik Fit. The Arena will be home to a host of British motorsport activities and demonstrations, taking place across all four days of the show, along with extraordinary modified car content. This element of the show underwent significant expansion in 2022, showcasing modified cars from hot hatches to supercars and all types of motorsport, and will even bigger in ’23.

Bridgestone and Kwik Fit will again have a stand in the Bridgestone Motorsport Hall in partnership with Kwik Fit, which drew huge crowds at last year’s show. The partnership coincides with the unveiling of Bridgestone’s new Turanza 6 touring tyre. The Turanza 6 gives drivers control and confidence in stressful and unforeseen conditions, even in the wettest weather.

Bridgestone’s Consumer Business Unit Director, Brett Emerson said: “We couldn’t be more excited to return to the British Motor Show for a second year and be the exclusive tyre partner of this great event. We enjoyed a phenomenal debut in 2022, with so many new customers gained and so much great feedback about our products and our brand as a whole.

‘We are going to build on our initial success and return with an even more memorable presence, offering motorists the chance to learn more about both Bridgestone and Kwik Fit with more incentives and opportunities to win prizes with us.’

Andy Lane, Marketing Director at Kwik Fit, said: ‘We’re delighted to be returning to Farnborough with Bridgestone after a fantastic experience last summer.  The British Motor Show is an iconic event in the country’s motoring calendar and the motorsport hall and arena were two of the undoubted highlights last year.  We can’t wait to continue our partnership with Bridgestone and welcome fans of motorsport from every generation back to the show.’

Haydn Dibble, Director at The British Motor Show, said: ‘We are delighted to welcome Bridgestone and Kwik Fit back to The British Motor Show again this year as sponsors of the Motorsport and Modified Hall and Arena. We already have some amazing content planned for an even bigger and better show, building on the huge success of the first two years. Bridgestone will also provide considerable expertise for the road safety and sustainability aspects of the show, their presence will be key in delivering another amazing event’

The British Motor Show partnership aligns with the Bridgestone E8 Commitment. Which serves as the axis to drive management while earning the trust of future generations. It consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realise a sustainable society.

The event aligns with Bridgestones commitment to inspiring excitement and spreading joy to the world of mobility. The British Motorshow promotes the value through a celebration of motoring past, present, and future; classic cars, modern electric vehicles and classics converted to electric for future generations to enjoy sustainably.

For British Motor Show media enquiries, please contact Jon Hall on marketing@thebritishmotorshow.live or 07879 332273 

For more information about Bridgestone please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com or helen.roe@bridgestone.eu