Why you need to exhibit at The British Motor Show

18th - 21st August 2022 • Farnborough

Get involved with the UK’s biggest motoring event for car fans, car buyers and families in 2022!

The British Motor Show is back even bigger, even better and even bolder in Summer 2022.  It’s the best opportunity of the year to get your brand in front of thousands of car fans, car buyers and families.  

No other Motor Show has ever delivered such a variety of content, live action, and the chance for visitors to get up close and engage with brands. We work WITH you to make sure what we deliver together is AMAZING. Your success is ours and we know that!

Featuring a mix of new, classic, supercars, driving displays and marketplace sellers, but unlike traditional motor shows, the event’s interactive and live elements set it apart.

Our new car halls focus on showcasing the latest cars, with manufacturers and suppliers on hand to answer all the questions guests might have about their next purchase. Featuring the latest cars on display for visitors to get up close and personal too.

The Electric Motor Show is a dedicated show within a show. Showcasing the latest electric vehicles and helping answer consumers’ questions, incorporating the Technology Zone, Automotive infrastructure and tech suppliers and the EV Alternative Drive expErience.

With over 1600 test drives delivered in 2021, The British Motor Show is all about encouraging consumers to engage and interact with you. In 2022 we’ll be expanding the test-drive live feature further, with more cars and more drives, offering some of the latest petrol, diesel and hybrid cars on sale today for visitors to test drive at the show.

Customer Types

Car Lovers – Content is designed to appeal to a wide variety of car lovers throughout the UK.

Families –  Drawn to the event for a “great day out” as a result of live content and dedicated experiences for children.

Car Buyers – Attracted by the content, the displays and the opportunity to test drive. The only way to experience such a variety of models in one place.

Tech and EV fans – The Electric Motor Show and Tech Theatre will appeal to those that are visiting the show to investigate the latest in automotive technology.

What's happening at the show

The Latest cars

The Electric Motor Show

Driving Experiences

The cinch family zone

The Electric Motor Show

Driving Experiences

The Supercar paddock

Classic Cars & Owners Clubs

Car S.O.S Live

The cinch live arena

Modified cars


The Live Stage

Career & Education zone

The IMI Tech zone

Motorhomes & Campers


Test Drives

Kit cars

Electric Ride Experience

Retro Electric

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