British Motor Show hosts first ever sensory pit-stop.
The British Motor Show is a show for everyone – we created the show for all car fans and their families, but understand that such an exciting, dynamic, fun packed event can be a little over-whelming for some of our visitors. We are committed be the most inclusive show possible, so this year have partnered with Autoism, ZoneND, Sensory Street and Nook to create Sensory Pit-Stop Space for visitors, putting our focus on inclusion and wellbeing.
We are proud to announce an extraordinary collaboration that will revolutionise the way events cater to diverse sensory needs.
In partnership with Autoism, ZoneND, Sensory Street and Nook, the British Motor Show is introducing a dedicated sensory pit-stop space that offers visitors a chance to decompress, retreat, reset, and relax.
This groundbreaking initiative reflects our strong commitment to inclusivity and fostering a sense of belonging among all of our visitors.
In today’s world, we believe it’s more important than ever that events are open and accessible to all individuals, ensuring that everyone feels welcome and comfortable. The British Motor Show is leading the way by providing a world-first experience, a designated space separate from the main event arena, specifically designed to meet the needs of individuals with sensory processing differences.
Leon Watts, the founder of Autoism, is not only a car fanatic but also an autistic person. He deeply appreciates the social aspect of events, but at events he has faced overwhelming situations in the past. The sensory pit-stop zone is his personal endeavour to make events more mindful of all types of sensory processing differences and diverse needs.
ZoneND, renowned for their expertise in designing inclusive workspaces for the world’s top organisations, brings a wealth of knowledge and experience to create a sensory space that is welcoming to all. Their commitment to inclusivity ensures that every individual feels valued and supported in their environment.
Sensory Street is a collaborative project between the Universities of Oxford, Reading and Durham, developing research and learning resources to make public spaces more inclusive for autistic people with sensory processing differences.
Nook, a family of award-winning mindful spaces built with neuroinclusivity in mind, further enhances the sensory pit-stop zone. Their wellness pods, crafted with attention to psychological safety and belonging, provide a serene and calming space for visitors to unwind and find solace.
The inner zones of the sensory pit-stop space will be mindfully lit, fostering a soothing atmosphere. Equipped with a variety of Nook pods, comfortable seating options, acoustical and biophilic elements, the area will offer a crucial ingredient of an inclusive space: choice. Through the availability of multiple options, individuals can select the setting that best matches their sensory needs in the moment, facilitating a more enjoyable, inclusive, and longer lasting experience for all.
“We created the British Motor Show to be enjoyed by everyone,” said Andy Entwistle, CEO of the British Motor Show. “By putting mental health and inclusion at the forefront of the Show, we can create a more entertaining and engaging experience for everyone. We are thrilled to partner with Autoism, ZoneND, and Nook to provide a dedicated space where all visitors can feel at ease, fostering a sense of community and enjoyment.”