Gripping stuff! Bridgestone and Kwik Fit back for the 2023 show

World-class race, road and performance tyre maker Bridgestone, in partnership with Kwik Fit, return to the British Motor Show in 2023 as show partner and exclusive sponsor of the Motorsport and Modified Hall and Arena.

Cranking up the content

From 17-20 August, the Arena will be home to many British motorsport activities and demonstrations, taking place across all four days of the show, along with awesome modified car content. This hugely popular part of the show was cranked up in 2022, showcasing modified cars from hot hatches to supercars and all types of motorsport, and will be even bigger in ’23!

This year we’ll see live drift displays, motorcycle stunt shows, multi-million-pound hypercars, extraordinary modified vehicles and much much more.

Bridgestone and Kwik Fit will again have a stand in the Bridgestone Motorsport Hall in partnership with Kwik Fit, which drew huge crowds at last year’s show. Their experts will be ready and raring to give you advice on their top-of-the-range tyres, whilst also focusing on the safety and sustainability of their products.

An iconic event

Andy Lane, Marketing Director at Kwik Fit, said: ‘We’re delighted to be returning to Farnborough with Bridgestone after a fantastic experience last summer. The British Motor Show is an iconic event in the country’s motoring calendar and the motorsport hall and arena were two of the undoubted highlights last year. We can’t wait to continue our partnership with Bridgestone and welcome fans of motorsport from every generation back to the show.’

Haydn Dibble, Director at The British Motor Show, said: ‘We are delighted to welcome Bridgestone and Kwik Fit back to The British Motor Show again this year as sponsors of the Motorsport and Modified Hall and Arena. We already have some amazing content planned for an even bigger and better show, building on the huge success of the first two years. Bridgestone will also provide considerable expertise for the road safety and sustainability aspects of the show, their presence will be key in delivering another amazing event’

Aligning with the E8 Commitment

The British Motor Show partnership aligns with the Bridgestone E8 Commitment. Which serves as the axis to drive management while earning the trust of future generations. It consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realise a sustainable society.

The event aligns with Bridgestones commitment to inspiring excitement and spreading joy to the world of mobility. The British Motorshow promotes the value through a celebration of motoring past, present, and future; classic cars, modern electric vehicles and classics converted to electric for future generations to enjoy sustainably.