Bridgestone & Kwik Fit to provide gripping action at this years show
World class race, road and performance tyre maker Bridgestone and partner, Kwik Fit, are partnering up with The British Motor Show to promote the best of British motorsport at this year’s show, which takes place on August 18-21.
Bridgestone, partnering with Kwik Fit, will be sponsoring Hall 5 at the show along with the motorsport arena. The Hall will be known as the Bridgestone Hall in partnership with Kwik Fit and alongside it will be The Bridgestone Motorsport Arena in partnership with Kwik Fit, where all manner of British motorsport activities will be demonstrated throughout the show weekend, along with some serious modified car content.
This will include the A-Plan Modified zone, The National Motor Museum “Record Breakers” stand and the Petrolheadonism Zone.
This is a vastly expanded part of the show, showcasing modified cars from hot hatches to supercars and all types of motorsport. The Bridgestone Motorsport Arena will feature motorcycle display teams, a parade of motorsport cars, motorsport demonstrations, drifting shows and more, hosted by TV motorsport presenter, Abi Stephens.
Motorsport and Modified cars attracted a lot of attention in our debut year at Farnborough, so it’s one of the areas we’ve really focused on expanding and developing in 2022, opening up all elements of motorsport from grass roots to BTCC and even Formula 1 to our visitors.
By partnering with the British Motor Show, Bridgestone will be bringing their premium tyre portfolio to life on a large scale and we are already putting plans in place to ensure that we leave a lasting impression across the four days.”
The British Motor Show partnership aligns with the Bridgestone E8 Commitment. Which serves as the axis to drive management while earning the trust of future generations. It consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realise a sustainable society.
The event aligns with Bridgestones commitment to inspiring excitement and spreading joy to the world of mobility. The British motorshow promotes the value through a celebration of motoring past, present, and future; classic cars, modern electric vehicles and classics converted to electric for future generations to enjoy sustainably.