The IMI Tech Theatre shifts up a gear at this year’s show.
What to drive and how, electric cars demystified, technical info explained, safety advice, careers guidance, the future of motoring, the AA car clinic and all your questions answered by experts, only in The IMI Tech Theatre.
This year at the British Motor Show, The IMI Tech Theatre returns to provide the ultimate destination for those looking to hear about the latest technology, get their questions answered and find must-know information about every aspect of driving and the car business. The Tech Theatre, sponsored by the Institute of the Motor Industry (IMI) will feature a host of experts, and special VIP guests, throughout the four-days of the British Motor Show, helping answer your questions and demystify car technology.
The IMI Tech Theatre forms the educational core of the motoring extravaganza, that is the British Motor Show, with information-packed sessions that cut through the jargon on a variety of topics held throughout the day.
Don’t miss the Automotive Dragon’s Den where you may just get an exclusive first look at the next big idea in the world of motoring. Other panel sessions will look extensively at electric cars as well as alternative fuels, including bio fuel and hydrogen. Tech Theatre presenters will also explore future fuels and how motoring might look in the future.
The AA, which provides vehicle insurance, driving lessons, breakdown cover, loans, motoring advice, road maps and other services, will have independent experts at the live AA Car Clinic. They will be there to field all your questions and advise on the correct course of action should you have any concerns regarding cars and motoring in general.
Other industry experts from a range of companies and disciplines will be there to help you make the right choices and decisions whether it’s buying a new car, facing problems with your existing motor, or deciding on the next step in how to get involved in the automotive world.
Car Tech Explained sessions during the day will delve into subjects such as the differences between fully electric vehicles (BEV), Plug-In hybrid electric vehicles (PHEV), hybrids (HEV) and mild hybrids (MHEV). Confused about charging? How does it work, where can you do it, will it save you money? Don’t worry, we’ll have all the answers.
Talking of electric cars, we’ll also be tackling the myths and confusion surrounding them: are they really as good for the environment as it’s claimed; do they have enough range to be usable; are they safe; are they affordable to own and run; can they be as much fun to drive as conventional cars? All this and more to be addressed and demystified at the Tech Theatre.
You’ll even find out how to convert older or classic cars to fully electric, what the conversion involves, and if it actually makes older cars better.
Each day a major VIP guest from the car industry will also be interviewed on stage and will take questions from the audience. You’ll get to see some of the most influential and inspirational figures from the car industry.
Commenting on the partnership, Steve Nash, CEO of the IMI said “The Institute of the Motor Industry are delighted to once again be playing a key role at the British Motor Show, running the Tech Theatre, where visitors to the show will be able to experience and learn about all of the new and emerging automotive technologies; namely electrification, automated driver assistance systems (ADAS), autonomous and highly connected vehicles.
The Institute will also highlight the broad range of career and learning opportunities available in our dynamic sector.
After the great success of last year’s inaugural event, the British Motor Show is set to be even bigger and better this year and the IMI team are once again looking forward to being part of it.”
If you’re thinking of joining the industry but aren’t sure how, or which field to enter, special panel sessions on automotive careers will highlight the variety of roles and opportunities available, and reveal the educational, apprenticeship and career paths available for you to follow.
Presentations by the IMI will introduce the Institute and its vital contribution to innovation and employment within the industry, as well as to economic growth. They are key to providing the most appropriate and recognised professional skills and qualifications to work and around cars.
Other Tech Theatre partners include: British Motoring Association, The AA; School of Thought which aids young people to gain work opportunities within the motor industry; and Thatcham, a research and development centre, focusing on current and future technologies aimed at making cars and motoring safer and more secure.
Tech Theatre will again be hosted by Shahzad Sheikh (AKA BrownCarGuy) a motoring journalist and content creator who’s been covering the automotive arena for over three decades across the UK and Middle East.