Automotive Technology celebrated with The IMI partnership
At The British Motor Show, we want to celebrate the fast-moving pact of the automotive industry and showcase the latest in automotive innovation. We are pleased to announce that the partnership with the Institute of the Motor Industry (The IMI) has been renewed for 2022, developing on the success of this year’s show as well as developing new and exciting features next year.
The IMI will be sponsoring the Tech Theatre which will move to a more prominent position in Hall Two. Daily briefings will be held to help visitors understand the scale and pace of automotive development and the role that the UK plays in the global car market.
New for 2022 will be The IMI Tech Zone, which will showcase a variety of automotive tech suppliers. Education exhibits will also feature, and the Automotive Careers Expo will be expanded further from its debut in 2021. Plus, all of the show’s career content will move to the Tech Theatre with press and trade briefings taking place there on 18th August.
Commenting on the partnership, Steve Nash, CEO of the IMI said: “The pace of change in the automotive sector is rapid, with electric, hydrogen, autonomous and connected advances all contributing to a safer and more sustainable motoring environment. And the British Motor Show provides a fantastic forum to showcase the latest innovations as well as help everyone involved in the sector, and the wider motoring community, understand the huge potential. Whether it’s learning how the new generation of vehicles should be serviced and repaired or finding out about the exciting career opportunities, the IMI Tech Zone and Tech Theatre will provide many of the answers.”
In 2022, the show will take place from August 18-21 at Farnborough International Expo Centre but will be even bigger and will feature even more interactive content.
The British Motor Show CEO Andy Entwistle added: “Britain has always been – and remains – a leader in automotive technology and in 2022 we want to make a lot more noise around our country’s importance to the global car industry as we emerge from the Covid-19 pandemic and acclimatise to life after Brexit. Britain is very much open for business and continues to lead the field in automotive technology, which is why our partnership with the IMI is so exciting – it gives us a real scope to tell this story to a huge audience at the most interactive motor show ever.”
No other Motor Show has ever delivered such a variety of content, celebrity guests and live-action, nor has it had such a focus on supporting our incredible automotive industry, which contributes £18.6 billion to the British economy at a time when it needs it most.
You can get your tickets for 2022 here