How to spec your £2 million Hypercar.
As the Lotus Evija moves closer to production, Lotus has revealed how customers of the all-electric hypercar will be able to choose their vehicle’s bespoke specification.
Of course, if you are going to buy a £2million Hypercar, you need to make sure it’s unique, the last thing you need is that embarrassing moment in a Tesco car park when an identical one pulls up next to you.
So Lotus want to make sure that it’s easy to make sure your car is bespoke, and it can be done from the comfort of you favourite chair, or yacht, or indeed island….
The exclusive nature of the 2,000 PS two-seater means every customer purchase is going to be unique. Requests for personalisation on every aspect of the Evija – from exterior paint colour combinations to highly detailed interior trim – are all part of the ordering process.
Production of the Lotus Evija will start later this year, and the first year’s allocation is already designated to customers around the world.
The starting point for every car’s specification is an all-new touch-screen configurator which each buyer will be supplied. Designed especially for Lotus, its ultra-powerful graphics processor creates high-definition ‘photo-realistic’ images and animations.
Developed using advanced gaming software, this allow the buyer to build and personalise their own car from the ground up and visualise it from every angle, inside and out.
You can view spend your time lock downed in your villa thinking about how you will design your perfect Evija. Or, like the rest of us, dream about what yours would look like if you won the lottery.
Thanks to an advanced imaging technique known as ray-tracing, buyers can even place their Evija into multiple environments around the world to see how localised sunlight levels will affect their choices.
Well, the last thing you want from your new supercar is for it to clash with your villa on the French Riviera, or fade into the background at the yacht club in Monaco.
The final element is the creation of a fully personalised ‘360 degree fly-through’ film exclusive to each customer.
Lotus has released a series of all-new images of the Evija captured from the configurator. They show a car set inside the Lotus Design studios at Hethel, UK – the home of Lotus since 1966 – and finished in Atomic Red with Carbon Black accent pack.
The configurator is just one element of the Evija experience. At regular intervals during the purchase process, each customer will receive from Lotus a unique gift to reflect the exclusive and technical nature of the Evija.
Your final design will culminate in a hand-crafted build book, packed with imagery of your actual car during key moments of its assembly. The book will be presented to you with your Evija key as part of the handover celebrations.
Simon Clare, Executive Director, Global Marketing, Lotus, said: “We know every customer journey will be unique and our highly experienced customer relations team is ready to support any requests. With state-of-the-art digital tools such as the new configurator, we can accommodate customer preferences and requirements from anywhere in the world at the touch of a button.”