Imperial Cars Live Arena announced at The British Motor Show
- Imperial Cars announced as Live Arena sponsor at British Motor Show
- British Motor Show returns in 2020 after 12 years absence with new dynamic format
- Takes place at Farnborough International from 20th to 23rd August 2020
- Indoor arena will be packed with amazing shows throughout the event, including Paul Swift Stunt shows, Mountain Bike stunt displays, car parades and more.
- Show aimed at families, petrolheads and car buyers.
- Live Stage, Tech Theatre and Arena will provide plenty of great content along with mini motor show aimed at children
A breath-taking weekend of live action has been confirmed for the 2020 British Motor Show with confirmation that national car supermarkets, Imperial Cars, will be sponsoring the Live Arena.
Amongst an action-packed schedule of wheeled fun, the headline act will be The Paul Swift Stunt Display Team, who deliver one of the most exciting things on four (or sometimes two) wheels.
The stunt team, famous for running Ford’s Display Team, will be present at the show throughout the weekend with three different, action-packed, precision display sessions per day. Paul, the man behind the Top Gear Live stunt show, is remaining tight-lipped about exactly what the team will be up to at the event, though he has admitted that amongst the displays, a trio of Mini’s are going to be involved.
Based at Farnborough International exhibition centre, Hampshire, the new venue will play host to the event with an all new format, which is being billed as “more than just a motor show”. The show will include all the traditional elements, but also a number of new, live and interactive features that recognise the way in which consumer shows have evolved over the years.
Also included within the Imperial Cars Live Arena will be a fantastic world champion bike display show. Savage Skills pride themselves as being the most accomplished stunt display team in the United Kingdom. With 8 world and 25 British Championship titles, they are sure to deliver some of the most impressive tricks, jumps and stunts.
The arena is also the place to watch our variety of other parades, including the daily supercar parade, the classic car parades and out technical demonstrations, as well as some of the newest cars being demonstrated and discussed by our celebrity hosts.
Andy Entwistle, British Motor Show CEO, said: “The Live Arena is set to be one of the biggest attractions at the show, with something for everyone who visits the event. Having Imperial Cars on board is great news, as it’s a business that has cars to suit everyone, at all budgets and of all types – just like the show itself.”
Neil Smith, Imperial Cars Operations Director, added “It’s fantastic to be involved in the resurrection of the British Motor Show especially as it’s now focused on both family entertainment and the latest offerings from the national motor manufacturers. Our sponsorship of the Live Arena takes us through until 2023 and we view this as a real opportunity for Imperial Cars to reinforce its brand nationally. Furthermore, not only do we see this delivering brand awareness we also intend to be selling cars throughout the show at what will undoubtedly be the biggest car showroom in the UK!”
Show Website www.thebritishmotorshow.live
Press emails Press@thebritishmotorshow.live