Aston Martin join the SUV crowd
Fashionably late to the party, Aston Martin has unveiled the first SUV in its 106-year history.
The luxury car maker hopes the British built £158,000 DBX will boost its flagging sales.
Competitors such as Porsche and Lamborghini have already launched their own SUVs, which are selling well, so this is an obvious move for the British firm.
In welcome news for the UK automotive industry, The DBX will be built at Aston Martin’s new factory in St Athan, South Wales.
The firm described its first full-size five-seat vehicle as being “extremely adaptable to a wide variety of lifestyle needs and owners”.
It offers “equal space and comfort” for passengers in the front and rear, with “class-leading” headroom and legroom.
Although it’s a large vehicle, it’s no slouch. It has a top speed of 191mph and will accelerate from 0 to 62mph in 4.5 seconds.
Aston Martin chief executive Dr Andy Palmer said: “I can’t emphasise enough how incredibly exciting and significant DBX is for Aston Martin.
The DBX is on sale from today, with first deliveries scheduled for spring 2020.
We think there is a definite hint of Porsche Macan in the design, although the DBX is much larger. There is not doubt that this car is what Aston Martin need to help address struggling sales and we expect this to be a huge success, despite the price.